Yango Pakistan, part of the global tech company Yango Group, has introduced Pay Later, a fintech service designed to help local businesses grow while giving customers more flexibility and convenience when shopping. The service allows customers to split purchases into equal payments, while giving merchants another way to attract customers and grow their sales. The launch marks Yango’s first fintech offering in Pakistan and another step in expanding the company’s local digital ecosystem.
Pay Later is initially available as a pilot on the websites of selected partner merchants. Customers can split eligible purchases into equal payments made every two weeks. Participating merchants can also be discovered through the Shop section of the Yango SuperApp.
The service launches with merchants including Habitt, Sana Safinaz, Bagallery, Ego, Walkeaze, Scent N Secrets and others. Yango Pakistan plans to grow the network to more than 100 largest online retailers infashion, beauty, home goods and electronics by the end of the year. Throughout the pilot, the service’s team will work closely with merchants and customers to refine the solution and evaluate its impact before expanding further.
The Pay Later model has been reviewed by Dr. Muhammad Imran Ashraf Usmani of Usmani & Co. Shariah Advisors (Pvt.) Ltd. His conclusion confirms that the solution’s structure and operating principles comply with Sharia requirements.
“Partnership is at the core of Yango’s ecosystem — across our services, we work with local companies to create solutions that help them grow while bringing more value to their customers. Pay Later extends this approach into fintech, which we see as an important enabler of business growth, helping merchants reach new audiences and contributing to Pakistan’s growing digital economy,” said Miral Sharif, Country Head, Yango Pakistan.
“Pay Later gives merchants an additional way to make purchases more accessible to customers and support conversion at checkout. We designed the product for the Pakistani market, with Sharia principles incorporated into its structure from the outset,” highlighted Ali Hussain, Head of Sales at Yango Fintech in Pakistan.
Yango Group entered the Pakistani market in 2023 with the launch of its ride-hailing service. Since then, the company has expanded its presence by introducing Delivery and Cargo, Ads, Transport and B2B services. Today, these services form a growing digital ecosystem that brings together everyday solutions for people and businesses across Pakistan.
