Abu Dhabi National Hotels (ADNH) has announced a strategic collaboration with renowned hotel groups Kempinski Hotels and Marriott International, resulting in the renaming and rebranding of five iconic hotels in Dubai. Starting from January 1, 2024, ADNH will operate these establishments under the banners of Kempinski, JW Marriott, and Autograph Collection Hotels.
The transformation includes the renaming of Address Boulevard to Kempinski The Boulevard, The Address Dubai Mall becoming Kempinski Central Avenue Dubai, The Address Dubai Marina rebranded as JW Marriott Hotel Marina, Vida Downtown Dubai Hotel changing to Hotel Boulevard, Autograph Collection, and Manzil Downtown Dubai Hotel rebranded as The Heritage Hotel, Autograph Collection.
Khalid Anib, CEO of Abu Dhabi National Hotels, expressed enthusiasm about the collaboration, emphasizing Kempinski’s excellence in European hospitality and Marriott International’s strong track record in the region. The move is aligned with ADNH’s overarching strategy and reflects the evolving dynamics of their business model.
The partnership aims to elevate guest experiences to unparalleled levels, reinforcing Dubai’s global standing as a premier travel destination. The strategic rebranding is not merely a change in name but also involves carefully planned enhancements for each property. This approach ensures that guests continue to enjoy seamless stays while upholding the commitment to delivering experiences that align with the distinct brands.
Kempinski’s involvement is seen as a symbol of excellence, while the addition of JW Marriott and Autograph Collection brands to ADNH’s portfolio enhances its diversity and prestige. The collaboration is a significant step toward solidifying Dubai’s position in the global hospitality landscape, offering a blend of European and international expertise to further enhance the city’s allure for travelers seeking luxury and unique experiences.
