The tourism sector has a bright future thanks to digital marketing, and the Pakistan Tourism Development Corporation (PTDC) is developing a customized brand to promote the local tourism industry on a global scale.
According to an executive of the Pakistan Tourism Development Corporation (PTDC), the project is currently in the process of being launched.
“The launch plan for unveiling the ‘Brand Pakistan’ is underway, and the private sector is being engaged for its launch,” PTDC Managing Director Aftab-ur-Rehman Rana said, adding that the project will be implemented once the corona virus pandemic in the country subsided.
He explained that the initiative aimed to change the country’s reputation by using digital means to project the country’s breathtaking tourist resorts on a global scale.
He described the project as providing world-class exposure to Pakistan’s tourist attractions with just one click. He went on to say that it had a user-friendly interface that allowed him to connect with potential tourists and provide them with the most up-to-date information about the country’s tourist attractions.
