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How Korean Skincare Pakistan Created Pakistan’s First Direct-From-Seoul K‑Beauty Supply Chain

Pakistan’s appetite for Korean skincare has grown rapidly, fuelled by K‑drama culture, social media and a generation of ingredient-savvy consumers. Yet few buyers understand the journey products take before reaching their shelves. This feature explores how one company built a direct Seoul-to-Pakistan supply chain focused on transparency, freshness and consumer education—and what that means for…

9 min read

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